Rich Holman

Rich Holman is the Founder & Chairman of the Board of Lifeafar. He leads overall strategic planning, investment sales, and the oversight of the maintenance and development of key investor and business relationships. With about five decades of experience across the real estate, mortgage, securities and investment banking industries, he is the on-the-ground resource in Colombia and Puerto Rico for many of Lifeafar’s key Latin American real estate and investment initiatives.

A proud Texan, Rich began traveling to Medellín, Colombia in 2006 and quickly realized it was one of the world’s best-kept secrets. He believes the city is one of the world’s best places to live and work, and is one of most-undervalued real estate markets worldwide.

Seeing the potential, Rich launched Lifeafar Medellín in 2007, and later merged it with The Apartment Medellín in 2012. Rebranded as Lifeafar, under Rich’s watch the company grew to 120 employees in four cities – Medellín, Bogatá, Cali and Cartagena. In 2018, the company expanded its investment products offering to San Juan, Puerto Rico and rebranded as Lifeafar, becoming the go-to resource for people longing to live, travel and invest in a “Life Afar.”

Prior to launching the company, Rich enjoyed a diverse business career in the United States, including work in tech, real estate, mortgage banking, securities, publishing, and investment banking. After leaving the Air Force as a Captain in 1970, he worked for a boutique high-tech firm in Boston, where he was the first to sell and place an automatic test system for printed circuit boards within all four branches of the military, NASA and private industry.

Based in Atlanta in the late 1970s and early 1980s, Rich hired, developed and managed the then-largest sales force under one roof for the sale and retail distribution of municipal bonds, and also helped pioneer shared equity financing to fund residential real estate when interest rates were at record levels.

In the early 1990s, while working for USF&G, Rich spearheaded development of a family of mutual funds. Later in the decade, he helped found, privately fund and, as President and Editor-in-Chief, operate Lottoworld, which went public on the NASDAQ. Finally, prior to relocating to Medellín, Rich was a top mortgage broker for Market Street Mortgage, a leading FHA loan provider in southwest Florida.

Rich holds a degree in chemical engineering management from the University of Texas, as well as an MBA from Ohio State University. He also serves on the board of directors of The Green Coffee Company, a Medellín-based company specializing in investment opportunities in the Colombian coffee market.

Right at home in Medellín’s perfect climate, Rich enjoys spending his downtime dining at the best restaurants in Medellín’s emerging cuisine scene, hitting the gym regularly and vacationing in Latin American cities, especially throughout Colombia.


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