Joseph Greco

Joe is currently serving as Lifeafar’s Director of Strategy managing all business strategy, partnerships, and expansion plans. Joe has been with Lifeafar for eight years, previously managed the company real estate investment team.

He has been involved with shaping Lifeafar’s business model and product offering. Joe’s background and experience are focused in real estate investment, start-ups and technology. Joe has been involved in various roles for five start-ups during his career and played early stage roles in each of the businesses. The last 15 years he has focused his efforts on building real estate companies and real estate investments with sector experience in hospitality/hotels, Airbnb rentals, mixed-used commercial, multi-family apartment buildings, condo conversions, retirement communities, residential properties and foreclosures.

He has managed all stages of the real estate investment cycle, including analysis, acquisition, repositioning, development, operations and asset divestments. He graduated with a degree in Business Administration from the University of San Diego. Joe found Lifeafar on a road trip from Bellingham, Washington in route to Buenos Aires, Argentina and has since been based in Medellín, Colombia.


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